Market entry: So, you want to enter a new market? скачать в хорошем качестве

Market entry: So, you want to enter a new market?

Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.   So, where should you start? With a robust, data-driven plan.  In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.   • Three indicators to determine whether you’re ready to enter a new market  • Five factors of a market entry framework to evaluate and prioritise opportunities   • Four missteps that could derail your process  Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel.  Chapters:   00:00:00 – Introduction   00:00:35 – Personal market entry experiences   00:02:31 – Defining market entry strategy   00:04:06 – Why market entry strategies matter   00:05:50 – Indicators for market entry timing   00:08:12 – Case study: Robotic vacuum manufacturer  00:10:14 – Five key factors in market entry decisions   00:12:24 – Case study: Haier’s market strategy in Southeast Asia   00:14:14 – Common mistakes in market entry   00:19:01 – Data Duel  00:22:31 – Final advice  00:24:00 – Closing remarks and contact information   Marketing claims are everywhere. ‘Best coffee’, ‘fastest delivery’, ‘most loved brand’... but are they real, or just really good fiction? At Euromonitor International, we verify marketing claims with independent, global research. So when you say you're #1, you’ve got the data to back it up. Make your claims credible. Visit www.euromonitor. (https://www.euromonitor.com/claims?ut...) Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website (https://www.euromonitor.com/?utm_sour...) for more resources and stay connected with us on social media.