Consumer segmentation: Do you really know your customers? скачать в хорошем качестве

Consumer segmentation: Do you really know your customers?

Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis?  In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation.   You’ll discover when and why it’s important to revisit your consumer segments, how this process can directly impact your bottom line and the magic of blending different data for a fuller picture. Jana also shares real-world examples of how businesses should use data to create more effective strategies.   And for a bit of fun, put your skills to the test with a quick quiz where Jana shares stats on two generations—think you can tell one cohort from the next?  This episode is packed with practical insights and ideas to help business leaders unlock growth opportunities through smarter consumer segmentation. Tune in and take your understanding to the next level.  Chapters 00:00:00 – Introduction  00:00:35 – Personal anecdotes on consumer segmentation   00:03:00 – Importance of data-backed consumer segmentation    00:03:31 – Defining consumer segmentation    00:05:07 – Differences between consumer segmentation and audience segmentation    00:06:50 – Building a consumer segment: Types of data    00:08:00 – Data sources for consumer segmentation    00:09:01 – Business impact of consumer segmentation    00:10:12 – Timing for reviewing consumer segments    00:12:02 – Using Euromonitor’s Passport for consumer insights    00:13:01 – Warnings and pitfalls in consumer segmentation    00:14:09 – Importance of big picture data    00:15:24 – Diversity in data sources    00:16:19 – Practical scenarios for consumer segmentation    00:17:00 – Scenario 1: Retailer aligning inventory and marketing    00:18:52 – Scenario 2: Car manufacturer targeting middle class in emerging economies    00:20:57 – Scenario 3: Beverage company and regulatory changes, such as tariffs  00:22:22 – Quiz segment: Guess the generation  00:30:11 – Final advice on consumer segmentation    00:31:11 – Conclusion and where to find more information  For businesses ready to adapt to significant shifts in US policies, opportunities will arise. Bookmark our Trump Policies hub at Euromonitor.com https://bit.ly/3S2tNbY. With tools, expert advice and data-driven perspectives we’ll help you navigate the shifting trade landscape with confidence.   Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth. Visit our website https://bit.ly/4mbyLAP for more resources and stay connected with us on social media.