Jeff Schreifels - The Power of Giving скачать в хорошем качестве

Jeff Schreifels - The Power of Giving

Are you treating your donors like partners—or like ATM machines? In this episode of Think Business, I talk with Jeff Schreifels, Principal at Veritas Group, about how nonprofits can transform their mid-major and planned gift programs by thinking—and operating—like a business. Jeff and his team teach nonprofits The Veritas Way: a structured approach that helps them build meaningful relationships with donors, increase retention, and create deeper impact. Because when giving feels personal, joyful, and purposeful - everyone wins. Too many nonprofits lose 40–60% of donor value in just a few years because they stop nurturing the connection after the check clears. Jeff shares how to fix that with systems, structure, and sincere relationship-building. My 3 Takeaways: Fundraising isn’t about money—it’s about relationships. Systems create consistency; consistency builds trust. Joy, fulfillment, and purpose are the real ROI of giving. Comment below: What’s one way your organization could bring more joy and connection to your donors or customers?