Klaviyo Winback + Sunset Flow Tutorial: How to Recover Lost Customers on Shopify скачать в хорошем качестве

Klaviyo Winback + Sunset Flow Tutorial: How to Recover Lost Customers on Shopify

Klaviyo winback flow + sunset flow tutorial for Shopify eCommerce brands. In this step-by-step Klaviyo automation guide, I show you exactly how to build a high-converting win-back email flow, then a deliverability-safe sunset flow (list cleaning + suppression) to protect inbox placement and lift revenue. In this step-by-step Klaviyo automation guide, I walk you through exactly how to build combined Winback + Sunset flows that recover lost revenue and improve list health without burning out your list. This is the same Winback + Sunset framework we deploy at Dynamx across 7- and 8-figure ecommerce brands where email and SMS drive the majority of retained revenue. 🔗 Free guide Download the Winback Playbook here: https://dynamx.mx/winback/ 🔍 What you will learn • How to structure a combined Winback + Sunset flow in Klaviyo • How to define inactivity and engagement windows properly • When to attempt re-engagement versus suppress profiles • How to avoid over-messaging disengaged subscribers • Winback timing that protects list reputation • When to use incentives versus non-discount messaging • Sunset logic that reduces costs and improves inbox placement • Profile filters, exclusions, and suppression best practices • Why list hygiene directly impacts revenue and deliverability • How this fits into a mature retention system Created by Stephen O’Prey at Dynamx. We are a Klaviyo Gold Master Partner focused on retention, design, and measurable results. 📅 Work with us Book a call: https://calendly.com/infodynamx/meeti... Learn more: https://dynamx.mx 🔗 Connect with me LinkedIn:   / stephen-o-prey-83894949   X: https://x.com/StevieOPrey Instagram:   / stephen.oprey   ⏱ Timestamps 00:00 Why this Winback + Sunset system matters 01:02 What you’ll build and why it works 02:04 Winback vs Sunset — clear explanation 03:12 The real cost of not suppressing dead profiles 04:18 Defining inactivity correctly in Klaviyo 05:36 Common flow mistakes brands make 06:44 How to build the combined structure 08:02 Filters, exclusions, and ordering logic 09:28 Choosing the right engagement windows 11:04 Winback email timing that protects deliverability 13:18 Incentives vs non-discount winback emails 15:02 Why some subscribers should never be emailed again 17:06 Sunset logic and suppression rules 19:14 How this improves inbox placement 21:02 Reducing Klaviyo costs with smart suppression 23:10 Where this sits in a full retention system 25:04 Final recap and next steps 26:18 Free playbook and audit offer 🔖 Hashtags #Klaviyo #EmailDeliverability #WinbackFlow #EmailMarketing #ShopifyEmailMarketing #RetentionMarketing 🏷 Tags klaviyo, klaviyo winback flow, klaviyo sunset flow, winback email marketing, email list hygiene, ecommerce email marketing, shopify email marketing, klaviyo flows, email deliverability, inactive subscribers, suppression logic, customer lifetime value, retention systems, dynamx, stephen o’prey