Digital Recycling Pilot in Croatia | Michael Delle Selve FEVE скачать в хорошем качестве

Digital Recycling Pilot in Croatia | Michael Delle Selve FEVE

A digital recycling pilot in Croatia tested whether digital communication, supported by AI-generated visuals, could improve glass recycling without changing physical infrastructure. Targeting confusion between the deposit-return scheme and bottle banks, the campaign used the Friends of Glass platform to clarify rules, reduce perceived effort, and strengthen social norms. Locally resonant AI visuals and the use of the iconic Podravka jar boosted engagement. Follow-up surveys showed fewer jars thrown into mixed waste, better understanding of sorting, and a stronger sense of personal responsibility. Collection data confirmed a positive trend compared to control cities, demonstrating that insight-driven communication can meaningfully shift behaviour, while also exposing structural barriers that require system-level fixes. Did you miss the latest episode? Catch up now on YouTube! Click the link to watch the full episode 👉    • Reshaping Glass Collection & Recycling wit...   #ClosetheGlassLoop #CircularEconomy #GlassPackaging #GlassRecycling