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How does a 25-year-old build a cash-flowing short-term rental portfolio through real estate acquisitions — not arbitrage — and start driving direct bookings from day one? In this episode of Direct Booking Simplified, Chad Harker shares how he house-hacked his way into the STR industry, scaled using the BRRR method, and now runs his Edmonton-based brand Eco Escapes with custom GPTs, AI-powered guest communication, and systems designed for long-term guest retention. His direct booking strategies are rooted in creating stays so memorable that guests return without ever opening Airbnb again. This conversation is packed with Airbnb host tips that any operator can implement right away — from placing QR codes and branded materials at your property, to setting up a Google Business Profile that boosts your short-term rental social media and SEO presence, to using email funnels and CRM tags to track lifetime guest value. Whether you're just getting started or looking to build a repeatable vacation rental marketing engine, Chad's no-fluff approach shows that the best foundation for direct bookings starts with the guest experience itself.