The Donor List Strategy Every Nonprofit Needs for Annual Giving Success | AMPO Nonprofit Tips скачать в хорошем качестве

The Donor List Strategy Every Nonprofit Needs for Annual Giving Success | AMPO Nonprofit Tips

Amy from AMPO here! Are you using your donor list strategically to grow your annual giving program? In this video, we'll break down why your donor list is the foundation of successful nonprofit fundraising—and how to evaluate it with both art and science. You’ll learn how to: Identify your top donors using last year’s gifts and lifetime cumulative giving Find the natural “break point” in your donor levels—whether that’s $500, $1,000, or $5,000 Recognize loyal long-term donors who may not give large annual gifts but have made a major impact over time Ask the two most important donor questions: 1. Why do they invest in your mission year after year? 2. How do they want to engage with your organization in the future? Your donor list isn’t just data—it’s the roadmap for stronger relationships, better donor retention, and a more strategic annual giving program. These practical steps can help you understand your donors more deeply and build a fundraising approach that is both relational and data-driven. Fundraising is always an art and a science—and the list is where the science begins. Have a great week! 👉 Subscribe for weekly insights on strategic planning, fundraising, and annual giving 👉 Learn more at AMPO and join us as we walk alongside you in your fundraising journey #AMPO #AnnualGiving #NonprofitFundraising #DonorRetention #DonorEngagement #FundraisingStrategy #NonprofitTips #NonprofitLeadership #DonorRelations