BSMS 95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush скачать в хорошем качестве

BSMS 95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush

With content getting cheaper and noise getting higher, which parts of the old playbooks still hold up, and which ones break? Marketing-led growth keeps getting pricier, and “more content” is no longer a moat. So you end up staring at the same fork in the road Stijn calls out here, keep leaning on sales, or let the product do more of the heavy lifting. In this episode, Kalungi founder Stijn Hendrikse sits down with Wes Bush (author of Product-Led Growth) to talk about where product-led growth and sales-led growth actually meet, and why most B2B teams land in the middle. You’ll hear what “try before you buy” really means in 2026 (and what happens when you don’t offer it), how to think about getting users to value fast, and where friction still belongs. In this episode, you'll learn: 00:00 Introduction and Overview of B2B SaaS Scaling 02:38 Evolving Definitions of Product-Market Fit 05:23 The Impact of AI on Product-Market Fit 08:25 Understanding Business Models and Go-to-Market Strategies 11:08 Different Go-to-Market Strategies Explained 14:11 Product-Led Growth vs. Marketing-Led Growth vs. Sales-Led Growth 16:43 Key Factors for Successful Product-Led Growth 19:39 Marketing-Led Growth Strategies 22:05 Sales-Led Growth and Account-Based Marketing 25:01 Trust and Credibility in Sales 27:55 Aligning Go-to-Market Strategies with Business Models 30:32 The Role of AI in Go-to-Market Strategies 33:13 Q&A and Closing Remarks After watching, you’ll have a clearer way to decide what mix fits your business, and what to change first when the product has to carry more of the growth.