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Most chiropractors are working in the wrong role in their business. Dr. Eric DiMartino breaks down why 70% of docs are wired to be caregivers, not CEOs, and how understanding your cognitive design is the first step to scaling without burnout. 📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/ Dr. Eric DiMartino owns multiple chiropractic clinics in Michigan and coaches at The Remarkable Practice. He's also a self-proclaimed weirdo who loves the business side more than patient care. That difference in wiring is exactly what helped him scale. In this episode, Eric introduces the Rubik's Cube Framework for building a seven-figure practice. He walks through the six sides every practice owner needs to solve: vision, marketing, sales, operations, finance, and team. We dig into why most chiropractors hate running their business (and shouldn't feel bad about it), the 80% rule for delegation that gives you permission to let go, and the exact buyback rate calculation that tells you when you're ready to hire. Eric also breaks down his four-stage training system (crawl, walk, run, fly), why you should never be the best person at anything in your business, and how to build a team of A-players who actually care as much as you do. If you've been white-knuckling control of every detail in your practice and wondering why you can't break through to the next level, this conversation will show you exactly how to fire yourself from operations and step into the CEO role. TIMESTAMPS: 00:00 Introduction to Delegation and Business Growth 00:36 Interview with Dr. Eric DiMartino 02:00 Understanding Roles in Chiropractic Business 13:58 The Rubik's Cube Framework for Business Success 21:04 Building Effective Systems and Teams 31:23 Evaluating Core Values in Hiring 32:24 The Importance of Training and Onboarding 33:14 Creating a Culture of Continuous Improvement 35:53 Defining Effective Training vs. Meetings 36:56 The Role of the CEO as Chief Energy Officer 38:50 The Power of Vision Casting and Clear Expectations 42:12 Celebration, Recognition, and Guardrails 47:48 Building a Strong Brand and Community Presence 50:42 Maximizing Time and Delegation for Growth 57:55 Conclusion and Contact Information CONNECT WITH DR. ERIC DIMARTINO: Instagram: / ericdimartino1 Website: https://www.dimartinochiropractic.com/ Email: dreric@theremarkablepractice.com The Remarkable Practice: https://theremarkablepractice.com/ SPECIAL OFFER: Attending The Remarkable Practice Business Immersion in Phoenix (March 2026)? Reach out to Dr. Eric for a discounted guest admission or go here: https://et151.isrefer.com/go/GLO2026B... ABOUT CHIROX MARKETING: We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/ #chiropracticbusiness #practicescaling #chiropracticCEO #delegation #sevenfigurechiropractic