Best Selling Author: How to Build A $1Million+ Personal Brand скачать в хорошем качестве

Best Selling Author: How to Build A $1Million+ Personal Brand

Get access to all frameworks and deep dives in my free newsletter: https://bit.ly/4r4b3rG Apply to work with me: https://bit.ly/4tJ7Gsu Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to 130,000 subscribers in under 12 months, a viral video with nearly 4 million views, a Sunday Times bestselling book, and a global speaking career. In this episode, Simon breaks down the exact playbook behind every part of his business. From landing his first coaching client to engineering a viral YouTube video, getting a Penguin book deal, and commanding premium speaking fees. Listen on your podcast player: https://podcasters.spotify.com/pod/sh... Follow Callum on socials: Instagram -   / thecallumc   LinkedIn -   / callummcdonnell   Produced by 7xContent - make your own podcast with us: https://bit.ly/4tJ7Gsu Follow Simon: Instagram -   / simonalexanderong   LinkedIn -   / simonalexanderong   YouTube -    / @simonalexandero   Timestamps: 00:00 Introduction to Simon Alexander Ong 01:00 Why Simon left a six-figure finance career 03:00 The journey from the head to the heart 05:00 Going full-time into coaching in 2017 08:00 Warren Buffett's #1 most important skill in business 09:30 How Simon got his first coaching clients 13:00 The Third Door framework and how to use it practically 17:00 How speaking grew organically from coaching 22:00 Building a personal brand before social media 28:00 How to answer "what do you do?" with a story 32:00 The YouTube strategy: outlier videos explained 40:00 How the "I'm 40" video happened (and nearly didn't) 48:00 Why it ranked 9/10 for 3 days then hit 1.5M views 52:00 Ad revenue breakdown and YouTube monetisation strategy 55:00 LinkedIn content strategy: hero, educational and interactive 01:00:00 What Simon's business looks like today 01:05:00 What's possible in coaching at every level 01:10:00 How to land speaking gigs and what fees are realistic 01:14:00 The truth about book deals and why royalties aren't the point 01:18:00 How to write a book (and why marketing is 50% of the job) 01:19:00 The James Bond opening — how to hook any audience 01:24:00 Simon's favourite coaching questions 01:27:00 The stories we tell ourselves and how to rewrite them 01:30:00 Why "making it" is a trap — and what to focus on instead