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Social Media Listening & Online Reputation Management Explained

Master the essential media monitoring skills you need to manage your brand and protect your online reputation! Next video: "How to increase engagement and get more followers on Twitter?"    • How to increase engagement and get mo...   "Media Monitoring Masterclass" is brought to you by Brand24, helping you protect your online reputation with powerful media monitoring. 00:00 Media monitoring course intro 02:14 SOCIAL LISTENING KEYWORDS: How to check your reputation 05:12 AUDIENCE & REPRESENTATION: How to see what people are saying about your brand 13:01 SENTIMENT ANALYSIS: How to measure sentiment 19:28 SOCIAL LISTENING FILTERS: What are some of the filters you can use on social listening sites like Brand24? 23:06 ONLINE REPUTATION MANAGEMENT: How to protect your online reputation 28:18 DATA AND CONTEXT: Discover key topics that are associated with your brand 31:46 COMPETITOR ANALYSIS: How to conduct competitor analysis __________ MEDIA MONITORING MASTERCLASS This course will show you the fundamentals of media monitoring, which is a common strategy used in PR and reputation management. Designed for beginners, no previous knowledge or experience working with media monitoring or social media listening tools are necessary. We’ll take it from the top and introduce you to the basics of social listening, going over core concepts (like sentiment analysis and competitor analysis) and important details (including how to check your reputation online, how to see who is talking about your brand, how to see what people are saying about your brand and how to protect your online reputation) that are essential to the very fundamentals of media monitoring. WHAT YOU WILL LEARN By the end of this media monitoring course, you’ll learn: ◾️ How to monitor your brand (you'll be able to track public mentions of your brand across the Internet (including online spaces such as: social media, podcasts, discussion forums, blogs, news sites, review sites, newsletters and more…) ◾️ How to select social listening keywords for online reputation management ◾️ How to see who is talking about your brand ◾️ How to see what people are saying about your brand ◾️ How to identify key topics that come up in mentions or public discussions about your brand ◾️ How to measure sentiment for your brand (the positive and negative feelings that people have toward it) ◾️ How to use social listening filters to find relevant data ◾️ How to recognize the signs of a potential PR crisis (so you can stop it and do some damage control before it destroys your reputation) ◾️ How to conduct competitor analysis and compare your reputation against that of competing brands WHAT YOU’LL NEED ◾️ Computer or laptop ◾️ Internet connection ◾️ Access to a media monitoring tool. (Start your 2-week free trial with Brand24 and follow along with the course 👉 http://bit.ly/MMM-Brand24-Free-Trial ) __________ Master the media monitoring skills you need to manage and protect your online reputation inside the Media Monitoring Masterclass! #Brand24 #MediaMonitoringMasterclass #OnlineReputationManagement