ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report скачать в хорошем качестве

ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

[SPONSORED] Account-based marketing (ABM) looks powerful on paper, yet many healthcare marketing teams walk away frustrated. The problem is not the execution, but the lack of strategic planning before getting started. In this conversation, Saul Marquez, CEO of Outcomes Rocket, breaks down why ABM delivers strong ROI in healthcare and why so many programs stall. The discussion covers missing strategy, common misconceptions about ABM tooling, and how AI is changing execution without changing the fundamentals. It is a candid look at what actually determines whether ABM creates momentum or noise. How are you approaching ABM today? Share your thoughts in the comments. 🔔 Subscribe for more great healthcare marketing & patient experience interviews Learn more about Outcomes Rocket at https://www.outcomesrocket.com/ Download the State of Account-Based Marketing Insights Report at https://www.outcomesrocket.com/blogs/... Find more healthcare marketing, PR, and patient experience stories at https://swaay.health Outcomes Rocket is a sponsor of Healthcare Scene. --------- ⏰ Jump to the Moments That Matter 0:00 – Introduction 2:06 – Why ABM Fits Healthcare Better Than Mass Marketing 4:33 – How Widely ABM Is Used, But Poorly Understood 5:57 – The 137% ABM ROI That Changed the Conversation 8:19 – What Strong ABM Actually Looks Like in Practice 11:58 – How AI Is Changing Buyer Intent and Website Traffic 18:15 – Why Most Teams Skip Mapping the Buyer Journey #healthcaremarketing #hcmktg #accountbasedmarketing #ABM #digitalhealth #SwaayHealth