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In this episode of the Women in Sales Leadership podcast, host Amy Evans engages in a compelling conversation with Paige Mcpheely, CEO and co-founder of BASE, a platform that transforms the relationship between leaders and executive assistants. They discuss the significant gap in support for leaders, particularly the misconception that executive assistants are a luxury reserved for the C-suite. Paige shares her journey from corporate America to entrepreneurship, emphasizing the importance of delegation and the value of having the right support to enhance productivity and success. The discussion highlights the emotional barriers women face in seeking help and the mindset shifts necessary to embrace delegation as a means of amplifying their impact. Throughout the episode, Paige provides insights into the processes that can help leaders effectively work with executive assistants, including the importance of understanding what tasks can be delegated. They also touch on the cultural differences in work-life balance, particularly Paige's experience living in Spain, where the pace of life encourages a more relaxed approach to work. The conversation concludes with practical advice for women leaders on how to overcome the guilt associated with asking for help and the benefits of investing in support to reclaim time and energy for what truly matters. #careergrowth #entrepreneurship #productivity Key Takeaways: "It's not just a dream; we're going to talk about how it could be real for you." "You have to be ready to lean into the support, especially for the type of executive assistants that we work with." "Every single task in every organization should be pushed down to the lowest hourly rate." "This is actually how I amplify myself by sharing the load." "You deserve the help; you're not imposing on someone else to ask for their help." Chapters 00:00 Introduction to Women in Sales Leadership 01:54 Paige's Journey from Corporate to Entrepreneurship 04:21 Identifying Gaps in Leadership Support 10:11 The Process of Effective Delegation 20:39 Overcoming Emotional Barriers to Seeking Help 22:59 Living Abroad: A Journey of Growth and Adventure 28:17 Mindset Shifts for Confident Delegation 32:08 Understanding the Financial Investment in Support