Скачать с ютуб What is Integrated Marketing Communications Strategy? Integrated marketing communications explained в хорошем качестве

What is Integrated Marketing Communications Strategy? Integrated marketing communications explained

🚀 Master Your Marketing Strategy! 🚀 Are you looking to enhance your marketing strategy and create a seamless, powerful brand presence? In this video, we dive deep into Integrated Marketing Communications (IMC)—the promotions element of the 4 Ps of marketing—to help you craft a winning strategy for your business, career, or studies. 🔹 What You’ll Learn: ✅ How IMC fits into a firm's overall marketing strategy ✅ The essential components of the promotion mix (Advertising, PR, Direct Marketing, Sales Promotion & Personal Selling) ✅ Real-world examples of IMC in action ✅ How to choose the right advertising & PR tactics for your business ✅ The difference between Push & Pull Marketing Strategies 🎯 Who Should Watch? 📌 Marketing & business students (Undergraduate & Graduate) 📌 High school students studying business 📌 Entrepreneurs & business owners looking to grow their brand 📌 Hospitality management students 📌 Anyone interested in building a strong, integrated marketing approach For a written explanation of the (integrated marketing communication) IMC concept, feel free to check out my article on LinkedIn (Branding Your Company for Success: An Integrated Marketing Approach) for free:   / branding-your-company-success-integrated-m...   For a simple explanation of the basics of the promotion mix feel free to check out my article on LinkedIn (Promoting Products: 5 Components of the Promotional Mix) for free:   / 20141002042202-284765029-promoting-product...   🔥 LIKE, COMMENT & SUBSCRIBE 🔥 for more marketing strategy content! 📌 Timestamps for Easy Navigation: 0:00 Introduction 0:10 What part of the marketing mix (4Ps) does IMC address? 2:35 What are the strategic goals of the promotion mix? 4:21 What is IMC? 6:20 Elements of the promotional mix 8:36 Advertising as a promotion tactic 11:09 Advertising tactical decision 15:27 Advertising message (Cont.) 17:04 Advertising Media Mix 18:47 Push versus Pull Strategies in Marketing Communications 20:27 Sales Promotion: Trade Sales Promotions 21:56 Sales Promotion: Consumer Promotions 24:15 Cons of using Sales Promotions 26:31 Public Relations (PR) 27:24 Common forms of PR 28:47 Direct Marketing 30:07 Personal selling 🎥 Watch now & take your marketing strategy to the next level! #MarketingStrategy #IMC #IntegratedMarketing #PromotionMix #MarketingStudents #BusinessGrowth #EntrepreneurTips #Marketing101