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👉 Apply for the Meta MBA - https://www.disrupterschool.com/MBA?w... --- Facebook Targeting Explained, the Ads do the Targeting Because of the data each Post ID has, paid or organic… the platform knows how people will respond to it. The more data a post has, the higher the accuracy and confidence of this knowledge and decision making from the Machine Learning. Just like with Organic Reach, Facebook is able to use the data that the Ads have (because all of it is just Post IDs, which are webpages) to determine who else to show your content to. Every post can determine who “looks like” those who have already had a platform level desirable experience, one that meets Facebook’s business objective of attention and retention. All content then finds other users who “look like that” to be shown to in users platform experience. If this kinda sounds like a “Lookalike” audience, your right, it is… that exactly what this is. Every Post ID curates it’s own Lookalike audience, and then competes in the algorithm to be shown to the users within that audience, based on merit. When we pay for ads, we are forcing our content into the algorithmic feeds of users… our CPMs come as a ramification of that Resources: Apply for the Facebook Ads MBA Program: Submit.FacebookDisrupter.com "Success After iOS14" Monthly Webinar: https://bit.ly/3PbHRwS Shape of Disrupt to Come Newsletter: https://bit.ly/3L4angN Follow Me: Twitter: https://bit.ly/3wb9IWR Instagram: https://bit.ly/3lh8m6F TikTok: https://bit.ly/3N1HSli Pinterest: https://bit.ly/3sOB6b5 Facebook Group: https://bit.ly/3ytD58g Subscribe: Video: https://bit.ly/37DQQGs iTunes: https://apple.co/3Fxrpml Spotify: https://spoti.fi/3M2hlEn Original Video: / watchv=0tlccjvv7_0&list=plf1ohbjq40k7iqzih...