Sustainable or Greenwashing? How to Evaluate Fashion Brands скачать в хорошем качестве

Sustainable or Greenwashing? How to Evaluate Fashion Brands

Sustainability is a marketing tool, and not every fashion company lives up to the claims it makes. Here's how to tell whether a brand is ethical, or greenwashing. These are the 7 steps I recommend when researching a fashion brand. TIMESTAMPS: 0:27 - What is ethical and sustainable fashion? 2:00 - What is greenwashing? 2:17 - How to research a company's sustainability & ethics, and spot greenwashing 2:27 - 1. Look them up on Good On You. 3:35 - 2. Check the company's website (includes greenwashing red flags, plus what you'd find on a website of a company that's actually ethical). 7:22 - 3. Look for 3rd party certifications. 8:53 - 4. Evaluate their social media & marketing campaigns. 9:34 - 5. Check recent news related to the company 10:14 - 6. Read product reviews. 10:45 - 7. Contact the company directly. 11:39 - Final thoughts! RESOURCES MENTIONED: Good On You: https://directory.goodonyou.eco/ My blog post version of this video, with descriptions of the certifications and an email template to brands: https://imperfectidealist.com/sustain... Is Everlane Actually Ethical or Sustainable?: https://imperfectidealist.com/is-ever... Sustainable Fashion Newsletter: https://artisanal-thinker-4862.ck.pag... SUSTAINABLE BRANDS: See my sustainable brand directory: https://imperfectidealist.com/ethical...