From Just Do It to Why Do It: The Fall of Nike скачать в хорошем качестве

From Just Do It to Why Do It: The Fall of Nike

This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over quantity. They unpack how these once-iconic names lost their edge, what guerrilla strategy small businesses should learn instead, and why beauty’s obsession with Instagram Face and facelifts proves that status always seeks scarcity. Expect strong opinions, brand autopsies, and practical lessons for founders who don’t want to repeat the same mistakes. 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 👥 Monthly Brand Cohort Monthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. Chapters 00:00 – Nike’s “Why Do It” Campaign Why the new slogan fails—and what made “Just Do It” iconic. 06:00 – The Fall of Big Brands Nike, Target, and H&M: how giants lost their edge. 11:00 – Target in the Mushy Middle Why it no longer stands for anything—and what “Tar-jay” used to mean. 17:00 – Guerrilla Warfare Strategy Why founders can’t copy corporations—and how to fight smarter. 22:00 – Department Stores & Costco Lessons Experience, curation, and why buying power beats bloat. 29:00 – Canadian Tire’s Misalignment How brand dissonance destroys loyalty, one bad experience at a time. 32:00 – The Future of Marketing Roles Why generalists are out, specialists and storytellers are in. 39:00 – Vogue’s Big Bet From monthly issues to collectible books—will quality win? 45:00 – Instagram Face 2.0 Facelifts, beauty tech, and why status always seeks scarcity. 52:00 – The Real Lesson for Founders Purpose, meaning, and why shortcuts never build iconic brands.