The brightest minds on the map: Why TA and Marketing need a shared compass | EP 12 скачать в хорошем качестве

The brightest minds on the map: Why TA and Marketing need a shared compass | EP 12

On the surface, Geospatial technology sounds like a niche world of maps and coordinates. But when you’re representing a global tech powerhouse, how do you find the human heart behind the high-tech software? On this episode of Employer Branding Unplugged, Mark Puncher is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. This is a look at how marketing and TA can join forces to ensure an employer brand is truly lived beyond the page. This episode explores the powerful intersection of brand, culture and talent acquisition when marketing and HR work in tandem with each other. Christina and Tibo share how they uncovered and crafted their global EVP and company values across diverse international markets. Together they prove the importance of truth-telling, authenticity and empowering your people to tell their story. The conversation also shows how a hand-in-glove partnership between departments can transform your employer brand strategy. This episode is a must-listen for anyone striving to align global teams or wondering how to make a technical brand feel deeply, authentically human. Boustead Geospatial (Esri Australia): http://esriaustralia.com.au/about/car... Employer Branding Australia: https://www.employerbrandingaustralia...