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Trying to fix entrepreneur burnout with more "willpower" is a strategy guaranteed to fail. Here is the psychology behind why. In this Founder Story, I talk to hypnotherapist and RTT practitioner Capucine Codron about why "white-knuckling" through bad habits and exhaustion never works. If you are a founder running on "I'm fine, just tired," you are likely missing the subconscious root causes driving your behaviour. Capucine shares her personal story of burning out three times across three careers, and reveals the early warning signs you need to spot before you hit the wall. We also discuss how to reprogram your brain using Rapid Transformational Therapy (RTT) principles. You’ll learn: 📣 Why price-of-entry “discipline” fails against unmet emotional needs 📣 How RTT/hypnosis reveals the root cause fast (and what a session feels like) 📣 Early burnout warning signs founders miss (and what to do first) 📣 A replacement ritual method that actually sticks 📣 Two 30-second morning mantras to reset your nervous system Find out more about Capucine here: https://www.holorise.co/ https://www.holorise.co/book-discover... / capucinecodron Timestamps 00:00 – Intro & who Cap is (Hypnotherapist + RTT) 00:28 – What is RTT? Hypnotherapy + psychology for faster results 01:18 – “Can I do hypnotherapy without RTT?” (why Cap prefers RTT) 02:09 – Willpower vs root cause (why willpower alone fails) 02:43 – Case study: the nightly chocolate & dad’s love → new ritual that sticks 04:10 – Comfort/reward eating, learned patterns & rewiring (no trauma required) 05:04 – Diets vs root-cause change (why restraint backfires) 05:47 – Cap’s background & 3 burnouts across 3 careers 06:45 – Discovering RTT, retraining, and combining with coaching 07:28 – Building Holorise: a 360 system for founders (mindset + health) 08:28 – One integrated plan, one weekly touchpoint (saving founder time) 09:22 – Wise Yes of 2025: pausing the business to go deep on RTT 10:13 – The scary rebuild window… and why it was worth it 10:49 – Spotting burnout early: 2+ weeks of exhaustion & decision fatigue 11:24 – Physical flags: headaches, stomach aches, stress responses 12:07 – Why most founders miss it: lost “now” and lost “why” 12:58 – Two daily mantras (habit-stacked while brushing teeth) 13:46 – Where to find Cap & Holorise + free discovery call 14:15 – Wrap up Who this helps: founders and marketing leaders in fast-growing businesses who are “fine, just tired”. High performers white-knuckling habits (late-night chocolate, doom-scrolling, inbox loops). Operators who keep promising a “lighter quarter” and then outrun their own calendar. Smart people who’ve tried discipline, hacks, and new Notion templates but still default to the same patterns. Anyone flirting with burnout (or coming back from it) who wants fixes that work at the root, so energy, focus, and self-respect show up on time without a motivational speech. ABOUT WORDOLOGY: As businesses grow, they put systems in place for sales, operations, HR...but no one thinks about how to successfully scale the BRAND. Wordology is my done-for-you system that keeps the brand voice consistent and personality intact as the business grows. Find out more and say hi to Elle: / elenaconnolly-freelance-copywriter Subscribe for weekly copywriting strategy videos every Tuesday. #founderburnout #RTT #hypnosis #startuplife #entrepreneurhealth, #entrepreneurburnout #founderstories The discussion covers the challenges of feeding and comforting others, highlighting the risks of "burnout", depression, and drug use. The conversation also explores the benefits of "stress management" techniques like "hypnotherapy" and "rtt" for personal well-being. Additionally, the video touches upon the practical aspects of "entrepreneurship" including pitching to "investors".