How to Blend Universal Analytics (UA) and Google Analytics 4 (GA4) Data in Looker Studio скачать в хорошем качестве

How to Blend Universal Analytics (UA) and Google Analytics 4 (GA4) Data in Looker Studio

#lookerstudio #dataanalytics #ga4 #googleanalyticstips Learn how to blend UA and GA4 data together in Looker Studio (formerly Google Data Studio) so that you can present your metrics in one graph, combined between the two properties. In this video, Dana DiTomaso will walk you through how to use Looker Studio to blend Universal Analytics and Google Analytics 4 data sets together! Important Note! Metrics will not be exactly the same between UA and GA4. Please make sure to watch our video on 8 key differences between UA and GA4 for more information. When GA4 was first launched there was a lot of confusion as a result of Google using phrases like “migrate from UA to GA4”. Migration does imply that you could move your data, so it’s no wonder that many people wanted to know “how can I import my Universal Analytics (UA) data into GA4?” Unfortunately, the answer is that you can’t. Importing is impossible. UA and GA4 use completely different data models and importing isn’t possible. But you can blend and combine your data from UA to GA4. A very important caveat to this blending of data is that common metrics like users and sessions are measured differently in UA and GA4. Your data will not match perfectly between the two, so it might be misleading to combine the two in a single graph. The formulas used in this video can be found on our website: https://kpplaybook.com/blend-data-tra... (Unfortunately YouTube doesn't allow special characters in video descriptions) Subscribe to our channel:    / @analytics_playbook   View the full transcript on our website: https://kpplaybook.com/blend-data-tra... *** TIMESTAMPS *** 0:00 – Intro 1:01 – How to Blend UA and GA4 1:58 – Display both UA and GA4 in One Table 4:32 – Create Calculated Fields 6:04 – What Are the Calculated Fields Doing? 7:34 – Display UA and GA4 in a Time Series Chart 8:32 – Filter - Only Include Organic Search Data from UA and GA4 ⭐ FEATURED RESOURCES ⭐ ➡️ Analytics for Agencies Course - https://kpplaybook.com/blend-data-enr... ➡️ GA4 vs UA: 8 Key Differences Explained - https://kpplaybook.com/blend-data-key... ➡️ Need help with your reporting? Get in touch with our experts - https://kpplaybook.com/blend-data-con... 👍 LET’S GET SOCIAL 👍 Dana’s LinkedIn:   / dditomaso   Dana's X: https://x.com/danaditomaso KP Playbook X: https://x.com/kp_playbook KP Playbook LinkedIn:   / kick-point-playbook