Are Unblended Funnels the missing piece of your GTM analytics? скачать в хорошем качестве

Are Unblended Funnels the missing piece of your GTM analytics?

What You'll Learn: What "unblending the funnel" means and why it's critical for revenue planning How to build a bottoms-up revenue model that actually works The difference between top-down vs. bottoms-up planning approaches How to set up an effective operating rhythm (weekly, monthly, quarterly, annual) Which metrics to track at each level of granularity How to identify problems early by comparing actuals vs. projections Practical framework for breaking down your business by segments, channels, and markets How to calculate conversion rates that actually serve your revenue model Real dashboard examples showing how to "double-click" into problem areas How to facilitate the annual planning conversation between finance, exec team, and board Key Takeaways: Rev Ops should "make the news, not tell the news" - focus on corrective action, not just reporting Break down your business into units/segments/markets to understand behavior patterns Use historical data (ACV, sales cycle, conversion rates) to project forward Model different scenarios to understand impact of hiring, investments, and strategic changes Compare projected vs. actual performance to quickly spot where you're off track Focus on both problem areas AND where you're seeing success Featured Speaker: Josh Padnos, Head of Revenue Operations (growth-stage B2B SaaS companies scaling from $30M-$100M+) Perfect for: RevOps leaders, Sales Ops, Marketing Ops, Finance/FP&A teams involved in revenue planning