Jewelry Crisis: a matter of value or communication? скачать в хорошем качестве

Jewelry Crisis: a matter of value or communication?

Today, the world of jewelry is undergoing a transformation that demands not only technical skills and creativity, but also the ability to effectively communicate the value of what is being created. Guido Solari, co-founder of the Scuola Orafa Ambrosiana and director of Via Tortona and Via Savona SOA locations in Milan, tackles a crucial topic in this video: is the high price of gold truly the cause of the sector’s difficulties, or is it rather the way we convey the value of jewelry to our clients? Through concrete examples and insights gained over years of experience, Solari invites us to look beyond mere market factors and discover how a clear, incisive communication strategy can turn an apparent limitation into an opportunity. This talk goes beyond jewelry, offering valuable ideas for rethinking one’s professional approach and restoring focus to the deeper meaning of our work. Website: https://www.scuolaorafa.com/it/ Instagram:   / scuola_orafa_ambrosiana   TikTok: https://www.tiktok.com/@scuola_orafa_... Facebook: https://www.facebook.com/share/1CSt6x...