AI Ethics Course: The Intersection of AI and Consumer Protection By Jeannie Paterson скачать в хорошем качестве

AI Ethics Course: The Intersection of AI and Consumer Protection By Jeannie Paterson

The combination of big data and AI applications in digital marketing provides firms with new opportunities to reach consumers and influence their decision-making about consumer products. Firms are able to customize their pitch to consumers through targeted advertising, and to vary their pricing strategies in response to granular information about consumer responses. Many consumers are unaware of this process and its implications, and continue to yield personal data that fuels this process. This lecture considers the use of consumer data in advertising for goods and services, the harms that this strategy may cause to consumer welfare and to market competition, and strategies in consumer protection law that might be used to respond to these possible harms. ••• AI Ethics: Global Perspectives is a free, online course designed to raise awareness and help institutions work toward a more responsible use of AI. It brings together leading experts in the field of AI from around the world to consider ethical ramifications of AI and rectify initiatives that might be harmful to particular people and groups in society. We will release videos on a rolling basis. Sign up at http://bit.ly/ai-ethics-course​ to get notified about the launch of the course; and future releases!