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For decades, ag retail relied on phone calls, paper orders, and price uncertainty. While the rest of the economy moved online, agriculture stayed manual. That’s now beginning to change. In this video, we break down how AgVend is digitizing ag retail — helping growers find, price, and buy crop inputs faster, and enabling retailers to modernize sales while strengthening relationships. This case is explained using the IFAL Business Model Framework, covering value proposition, distribution strategy, partnerships, analytics, and sustainability. Want to go deeper into the AgVend case study? Read the full analysis here: https://www.ifal.ac/insights/digitizi... At IFAL, we work with universities to power food and agribusiness programmes built for workforce learning, leadership, and real-world decision-making. Visit: https://www.ifal.ac/ If you found this video useful, like, share, and subscribe for more agribusiness case studies and business model insights.