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In this 20-minute talk delivered at Satbayev University, I explain how to approach academic publishing strategically: how to define a clear research contribution, choose the right journal, and design a publishable paper before you begin writing. This session is especially relevant for PhD students, postdoctoral researchers, and early-career academics aiming to publish in international journals. In this video, you will learn: • Why one research project can generate multiple publications • How to define one clear central argument per paper • How journal choice determines structure and positioning • How to avoid losing time because of weak framing If you are working on your PhD dissertation, preparing a manuscript for Scopus-indexed journals, or planning your publication strategy, this talk will help you think more strategically about academic publishing. The presentation is delivered in Russian. 🔔 Subscribe for more videos on research, mindset & purpose-driven life. https://www.youtube.com/@GulsimKulsha... ______________________ 📌 Hashtags #AcademicPublishing #ResearchPaper #PhDResearch #JournalPublication #Scopus #ResearchStrategy #EarlyCareerResearcher #DoctoralStudents #HigherEducation #Academia #satbayevuniversity