Why Data Is The New Superpower In Gaming! скачать в хорошем качестве

Why Data Is The New Superpower In Gaming!

Mobile UA has undergone a fundamental shift since ATT. Roi Nam (CEO of Airbridge) reveals the data strategies that separate winning studios from the rest. We dive deep into SKAN 4.0, CAPI, Web-to-App flows, and the future of AI-powered monetization. If you're in mobile gaming, this is your competitive edge. TIMESTAMPS: 00:00 - The post-ATT landscape 4 years later 01:48 - Why iOS measurement is still broken 06:16 - Winners vs losers in the new ecosystem 08:40 - The most impactful data signals for UA 11:38 - iOS vs Android vs Web data comparison 15:44 - Breaking down every measurement strategy 20:17 - What is CAPI and why it matters 24:35 - The Nexon case study results 26:54 - Web-to-App flows explained 30:31 - Effective funnel examples 33:56 - Meta's AEM breakdown 35:44 - SKAN tips and tricks 39:54 - Boosting ATT consent from 10% to 50% 42:57 - MMM: Who needs it and how to use it 48:34 - The monetization-UA convergence 51:08 - Airflux: AI-powered ad optimization 56:19 - 54% LTV uplift case study 1:00:06 - The future of co-optimization 1:08:21 - Looking ahead: Next 2-3 years 1:14:05 - Rapid-fire practical advice SUBSCRIBE TO GAMEMAKERS: Spotify Podcast: https://spoti.fi/3Cpyq7i Newsletter: https://www.gamemakers.com/ 😃 —CONNECT WITH JK! — • INSTAGRAM → @jokim1 • TWITTER → @jokim1 • LINKEDIN →   / jokim