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Running a restaurant in Hyderabad is often seen as a glamorous dream, but the reality of the F&B industry is far more complex. In this episode, we sit down with Harish, co-founder of Antera, to uncover the truth behind building and managing a successful restaurant in one of India’s fastest-growing food markets. This conversation is not just about food—it’s about research, margins, marketing, operations, partnerships, and the hard choices every restaurateur has to make. The discussion begins with an inside look at Hyderabad’s F&B market, where Harish explains the unique spending patterns of people in the city and how those patterns impact restaurants on weekdays versus weekends. He shares his personal learnings from the journey of building Antera and reveals the research that went into understanding the market before starting the venture. From the early days to the exact moment when he realized Antera had become a success, Harish takes us through the emotional and financial milestones of restaurant ownership. As the conversation unfolds, we dig deeper into the practical side of running a food business. Harish shares actionable marketing tips that can help restaurant owners attract and retain customers, along with candid insights on how money flows in the F&B industry. He talks about margins, leaks, and food wastage, shedding light on the financial side of the business that most customers never see. The blueprint he lays out for restaurant management covers everything from spending wisely on ambience, choosing the right location, and handling food delivery apps like Swiggy and Zomato, to deciding between digital menus and traditional ones. Guest : / / harishreddy Host: / / anusha_pilla Timestamps: 0:00 – Promo 1:52 – Introduction 2:33 – Hyderabad’s F&B Market 3:32 – Key Learnings from the Journey 5:49 – How the Research Was Done 8:20 – When Antera Became a Success 10:05 – Weekends vs Weekdays in Restaurant Business 12:23 – Marketing Tips for Restaurants 16:05 – Money Talks: Finances in F&B 17:59 – Blueprint for Running a Restaurant 19:12 – Should Restaurants Spend on Ambience? 20:55 – How Important Is Location? 24:34 – Hyderabad People’s Spending Habits (Stats) 25:55 – How to Attract Customers 27:28 – Swiggy & Zomato: Pros and Cons 29:27 – Average Margins in the Food Industry 30:00 – Major Leaks in the Business 32:00 – Food Wastage Percentage 32:45 – Best Software for Restaurants 33:27 – Digital Menu vs Traditional Menu 35:08 – Scope & Opportunities in F&B 37:05 – Managing Operations with Technology 42:08 – Salaries & Bonuses in the Industry 42:31 – Importance of SOPs 44:41 – Taking Care of Chefs & Staff 49:22 – Do’s & Don’ts of Partnerships 52:10 – What Does Harish Do? 58:22 – Outro #yintmoneypodcast #yintmoney #telugupodcast #HyderabadFandB #FoodBusinessIndia #FandBIndustry #RestaurantBusiness #FandBMarketInsights #BusinessGrowth #RestaurantMarketing #FandBTrends #FoodIndustry2025 #Swiggy #Zomato #FoodBusinessTips #RestaurantManagement #BusinessStrategy #StartupIndia #FandBOpportunities #DigitalMenu #RestaurantSoftware #FoodWastage #AnteraSuccess #indianentrepreneurship 📌 Follow YINT MONEY: Instagram: / / dnlk_o9zut8 YouTube: / @yintmoney 🔸Produced by: Tamada Media 🔸Executive Producer: Anil Prattipati 🔸Direction & Supervision: Harish Sathu 🔸Content team : Anusha, Srividya, Harish 🔸Editor: Arun 🔸Publicity Designer: Babitha 🔸DOPs: Vatsav, Raghava 📌 Don’t forget to Like, Share & Subscribe for more insightful Telugu podcasts!