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Outbound sales is not dead. It just requires better strategy. In this episode of the Measure Success Podcast, Carl J Cox sits down with Gabe Lullo, CEO of Alleyoop, to talk about sales, AI, and why human connection still drives real growth. You will learn: Why AI supports sales instead of replacing it How outbound sales fits into a modern growth strategy Why founders must stay involved in revenue early How content creates credibility before the first call This episode is for founders, CEOs, and operators who want growth built on conversations, not noise. Watch the full episode, subscribe for more strategy insights, and rethink how your business approaches sales. Sponsor for this episode... This episode is sponsored by 40 Strategy. https://www.40strategy.com/ 40 Strategy provides strategic planning and consulting to help organizations realize and achieve their dreams by creating and measuring KPIs for success. Unfortunately, most organizations only spend 2% of their time—or about 40 hours per year—on building an effective strategy. Increasing the success of those 40 hours is what 40 Strategy does because your success is their passion—and that's why organizations look to them for guidance. Not only does 40 Strategy help you craft and implement an effective strategy, but they’ll also work to facilitate teams with proven practices and help with your scenario planning. Harvard research shows that you can triple your success when you use the right Key Performance Indicators. Who doesn't want that? If you have questions, you can reach out through their website or email them at catch@40strategy.com.