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What is it really like to work at a playbook company? Luke Rogers, Vice President, EMEA at ComplyAdvantage gives a real insight into what it takes to work at one. “It’s down to the leaders who run these elite high-performance companies to make sure they are diverse, tolerant of different views and beliefs, and that respect is given to everyone no matter what.” 👏 Playbook-trained Luke Rogers has scaled AppDynamics, Instabase, and now ComplyAdvantage. If that's not impressive enough, he’s also got a degree in Artificial Intelligence & Cybernetics with Mandarin Chinese. Which is why I was so excited when Luke agreed to appear on our Sales Unfiltered channel to discuss… 🤔The brutality behind playbook companies 🧱 How to build a playbook company 📈 The hard truth about high-performance cultures 👩💻 Why hiring mistakes leave the deepest scars 1:50 Luke’s fear of being mediocre 5:02 Where did his drive for success come from? 8:40 Curiosity 10:52 The craziest thing Luke has ever done 16:20 What is a playbook and what it’s not? 19:25 Data-led approach 20:53 How early on in a business do you start building playbooks? 22:40 The common thread in AppDynamics, Instabase and ComplyAdvantage’s playbooks 25:06 Building the criteria with your champion 28:10 Working for the champion not your business 31:25 The evolution of playbooks 35:50 Does AI and the impending change scare Luke? 36:40 Should every company use a playbook? 37:50 The negatives of working for a playbook company 40:20 Has Jeremy Duggan shaped you into the leader that you are today? 43:20 What is the one thing you look for when hiring exceptional people? 45:20 Why it’s important for sales leaders not be rigid when hiring 48:40 The adversity of scaling an early company and dealing with a first time CEO while building a GTM team Stay Social: Follow Luke on LinkedIn - / lrogerstech Follow Izzy on LinkedIn - / izzy-bishop-7bb525120 Learn more about Wiser Elite - https://wiserelite.com/ Check out our Sales Communities: SDRs of London - / sdrs. . AEs of London - / ae-s. . Retention Seekers (AM & CS) - / rete. . Making Moves (Women In Tech Sales) - / maki. . GTM Leaders - / gtm-. . If you've enjoyed this episode, please do let us know what you think by leaving us a quick review and subscribing. See you next week! 🚀