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In this solo episode, Mary breaks down where nonprofits should actually spend their time when planning fundraising events — and where effort often gets misplaced. She walks through two common planning scenarios, sharing how to balance relationship-building with logistics, prioritize activities that drive real return, and avoid overspending without sacrificing impact. The conversation also digs into what makes an event “worth it,” from net revenue and donor retention to staff energy and burnout. A grounded, strategic listen for nonprofit teams looking to fundraise more thoughtfully. SHOW NOTES: Learn more about Mary and her business: https://epevents.org/ Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6 Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Send us an email at bettereventspod@gmail.com THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)