Your COMPLETE GUIDE to Social Listening скачать в хорошем качестве

Your COMPLETE GUIDE to Social Listening

📈 BUILD A LINKEDIN GROWTH SYSTEM that attracts your ideal clients! Book a private, one-hour consultation with me to tackle your LinkedIn challenges and map out your next steps. 👉 https://www.deshoutout.com/1-hour-con... I've worked one-on-one with hundreds of business owners to create a LinkedIn strategy and implementation plan that accelerates their business -- and is easy and fun to run! I want you to have a LinkedIn presence you can be proud of. P.S. - I also offer a 10-hour consultation retainer, where we meet over a series of Zoom calls. I'm your personal strategist and accountability partner. For details: https://www.deshoutout.com/deep-dive-... Many thanks to Social Media Today for this insightful article about social listening: https://bit.ly/43ptZVX This is where I got my stats at the beginning of the video. Want to be more consistent with your social media posts? I got hacks for you!    • How I POST CONSISTENTLY (While Staying Sane)   --- Video summary: In this video, we dive into the world of social listening, a critical strategy for businesses looking to monitor online conversations and make smarter data-driven decisions. Social listening allows brands to track mentions of their products, services, competitors, and industry trends across social media and the wider web. By implementing an effective social listening strategy, companies can protect their brand reputation, improve customer service, and gain insights into audience preferences, pain points, and emerging market opportunities. With social listening, businesses can also discover share of voice, identify influencers and brand advocates, and leverage user-generated content (UGC) to enhance engagement and increase brand awareness. The video also explores practical tools for social media monitoring, including both free and paid options. Free tools like Google Trends and Google Alerts help track keyword mentions and industry trends, while more robust paid platforms like Mentionlytics provide detailed analytics, sentiment analysis, competitor tracking, and engagement metrics. These tools enable brands to monitor their social reach, engagement, and top keywords, as well as measure share of voice against competitors. By analyzing social listening data, businesses can identify content opportunities, discover industry gaps, and refine their digital marketing and content strategy to align with real-time audience insights. Finally, the video emphasizes the importance of creating a structured social listening workflow. This includes setting clear goals, selecting relevant keywords, establishing benchmarks against competitors, and scheduling regular reviews of social data. Businesses should also have a plan for responding to online feedback, addressing negative reviews within 24 hours, and engaging with positive comments to nurture relationships. By consistently monitoring online conversations and analyzing insights, brands can make strategic decisions that drive lead generation, audience engagement, and overall business growth. Social listening, when combined with a consistent social media content strategy, becomes a powerful tool for building a strong, customer-focused brand in the digital landscape.