TK Kader: Mastering Go-to-Market Strategy in the AI Era | S3 E4 скачать в хорошем качестве

TK Kader: Mastering Go-to-Market Strategy in the AI Era | S3 E4

From building Tout App in his apartment to selling to Marketo and Adobe, TK Kader reveals the secrets behind scaling SaaS companies and creating unstoppable go-to-market strategies. TK Kader is the founder of Unstoppable, a Serial entrepreneur, and the original founder of Tout App. After selling Tout to Marketo and later working as part of Adobe's executive team, TK now coaches CEOs on scaling their go-to-market strategies. 0:00 - Intro and welcome to TK Kader, founder of Unstoppable 2:24 - TK's journey starting Tout App from his apartment 8:23 - Fundraising journey and selling to Marketo 10:13 - Principles that set great go-to-market leaders apart 13:28 - The three core pillars of successful go-to-market strategy 18:34 - How AI is impacting go-to-market strategies and cost structures 22:23 - The 3-step GTM formula: organic content, referrals, and outbound 27:52 - Building community through consistent content creation 31:25 - The smartest person TK knows and what he learned from them For more from ZI Labs, visit https://www.zoominfo.com/labs Ben on LinkedIn -   / bensalzman   Millie on LinkedIn -   / milliebeetham   *************************************************** SUBSCRIBE TO OUR CHANNEL VISIT OUR WEBSITE https://www.zoominfo.com/ *************************************************** FOLLOW ZOOMINFO ON SOCIAL MEDIA LinkedIn:   / zoominfo   Twitter: https://x.com/ZoomInfo Facebook:   / @zoominformation   Instagram:   / zoominfo   TikTok:   / zoominfo   *************************************************** WHAT IS ZOOMINFO? ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.