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Mohamedhussein’s childhood curiosity led him to carefully examine his cultural DNA to uncover the ideal mix of influences that shape his modern identity. Born and bred in Tanzania as a third generation Indian immigrant, his struggle with consolidating his native and national identities are all too familiar to many in the age of globalization; so how then can one discover the ideal cake mix of their cultural identity? His approach to solving this riddle has been to trace back to his ancestors and learn from how they, as immigrants from India, first settled into Tanganyika almost 100 years ago. This careful cultural examination has led to his belief in cultural fluidity and how we must adopt this mindset to preserve our cultures for the generations to come Born and raised in Dar es Salaam, Tanzania, Mohamedhussein Raza has always asked the question “why not?”; this simple practice has led him to expand upon his curiosities and constantly seek new challenges. After obtaining a Bachelors in Business Management, he went on to join the family business and simultaneously co-founded an accessories brand called SHONA Tanzania. Inspired by the vibrant culture of Africa and the unique skillsets of its people, Mohamedhussein and SHONA aim to celebrate the continent’s creativity by creating meaningful accessories that give a sense of identity to those who use them and a source of income for all those involved in it’s making This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx