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Selling Outcomes Instead of Services

Businesses don’t win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be. Today we discussed: 00:00 What Is the Transformation Economy? 02:46 Experience vs Real Transformation 05:05 How B2B Companies Drive Transformation 08:29 Why Transformation Matters Now 10:57 Can You Productize Transformation? 13:13 Pricing and Outcome-Based Models 16:01 Messaging Around Who Customers Become 19:29 How to Start a Transformation Strategy 23:41 Connect With Joe ➡️ CONNECT with me on your fav platforms: 🗣️ LinkedIn:   / ducttapemarketing   📧 Join my mailing list: https://dtm.world/ytnews 🥰 GET MY BEST ADVICE for Business Owners or Marketers: https://dtm.world/growth 🎙️ Follow the DTM podcast: https://ducttapemarketing.com/about/d... 👍Give this episode a thumbs up if you like it! #smallbusiness