Driving Mortgage Growth in a High-Rate Market with David Jackson | S2 Ep 7 | CMB Connect скачать в хорошем качестве

Driving Mortgage Growth in a High-Rate Market with David Jackson | S2 Ep 7 | CMB Connect

In this episode of CMB Connect, we analyze how Ruoff Mortgage achieved significant year-over-year growth in the Michigan market during 2024, defying the industry trend of stagnation in a high-rate environment. Host Val Buresch sits down with David Jackson, CMB, to deconstruct the strategy behind this lift. The conversation reveals that success wasn’t driven by a specific niche product or builder strategy, but rather by a "back-to-basics" approach to sales consistency, a high-touch management style, and a unique culture that turns former employees into "boomerang" hires. Chapters 00:00 - Introduction: David Jackson & The Michigan Market 01:44 - Accepting the "Higher for Longer" Rate Environment 03:00 - Management Philosophy: The Manager as a Resource 05:51 - The Boomerang Effect: Why Loan Officers Leave and Come Back 08:40 - Balancing Recruiting with Support Capacity 10:11 - The Truth About Sign-On Bonuses & Aggressive Poaching 12:34 - Recruiting Strategy: Experienced LOs vs. The Junior Model 14:48 - IMBs vs. Banks 18:30 - Speed & Execution in a Competitive Market 20:00 - 2026 Outlook: Playing the Long Game in Recruiting About the Guest David Jackson, CMB is the Area Manager SVP at Ruoff Mortgage, covering the Michigan market. With over 30 years in the industry, David recently earned his Certified Mortgage Banker (CMB) designation. He specializes in LMI (Low-to-Moderate Income) lending and building high-retention sales teams. LinkedIn Profile:   / david-a-jackson-cmb-510970a   About the Host Val Buresch, CMB, CMCP, AMP is the founder of Polygon Research, a mortgage data science company—The Shape of Mortgage Intelligence. We unlock open data sets with mortgage market analytics at the loan level. Val was the 2024 CMB Society Chairman, and served on the board from 2022 through 2024. LinkedIn:   / buresch