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A majority of people in the industry aren’t actually taking many steps to stand out and create an IMMERSIVE experience. There is a difference between “I went to that thing” and “I just EXPERIENCED a thing”. Too many marketers are rushing the process and not considering their intent and planning out their event strategy. We often just go through the motions for our events and are focused on getting the job done. But here's the thing: Everybody wants to create engaging and meaningful brand experiences- and the ideas for doing so are abundant. But in order to do that, you need to implement a process, and create foundation, to really ensure you ARE creating exceptional brand experiences. I will dive deep into this 5 part framework to explain: 1. the why 2. the customer 3. the brand 4. the engagement 5. the goals and objectives This 5 part framework is our proven method and strategy for doing just that! https://rockwayexhibits.com/blog/our-... You won't want to miss this! Connect with Me: On my LinkedIn: / matt-kleinrock-9613b22b On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRed... #brandexperiences #brandactivation #tradeshows #eventmarketing #events