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Why Plumbing & HVAC Contractors Stay Broke (And How to Fix It) Are you a plumbing, heating, or cooling contractor struggling with low margins, pricing guilt, or undercharging? This episode of Trade Traction shows you how to finally turn a profit—without ripping people off. If you’re tired of working for free, wondering how other contractors charge more, or feeling stuck in low-profit work, you’re in the right place. In this episode, we’ll break down: Why your pricing mindset is holding you back What high-performing service companies do differently How to confidently charge more — ethically And how to turn your business into a profit-generating machine Whether you’re just getting started or want to level up your contracting business, this episode will shift the way you think about value, price, and service. ⏱️ CHAPTERS 00:00 - Intro: Why You’re Still Not Profitable 01:17 - The Two Ways to Fix Profit: Cut or Charge 03:05 - Why You Think Charging More Is Wrong 05:00 - The Real Reason Customers Say “Yes” to Higher Prices 07:45 - Understanding the Market (Not Everyone Wants Cheap) 10:20 - The Power of Options: Why You Need 5, Not 1 13:35 - How to Explore the Customer’s Needs (and Earn Their Trust) 16:50 - Why Technical Skill = More Profitable Options 20:15 - Turning Your Company Into a Training Machine 23:40 - Real Story: A Widow, A Flood, and the Power of Options 28:30 - Options Aren’t Greedy — They’re Respectful 30:45 - Closing: How to Build a Business You’re Proud Of 🛠️ Keywords plumbing business tips, HVAC contractor pricing, how to price plumbing jobs, contractor business advice, HVAC profit margins, blue collar business podcast, service tech sales, plumbing pricing strategy, grow your trades business, contractor sales training, HVAC business growth, profitable plumbing company, how to raise prices in the trades, charge what you're worth, plumbing business coaching 🎧 Subscribe to Trade Traction Stop working for free. Start building the business you dreamed of. New episodes dropping weekly — hit the bell so you never miss an episode. 👉 And if you’re ready to accelerate your growth, take the free contractor assessment linked in the comments.