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In this academy lesson, you'll learn how to leverage your existing content to increase your incoming leads. If you do any kind of blogging or content creation for your contractor website, then you need to watch this academy lesson by Builder Funnel's Spencer Powell on how to get 2-3X more leads with a few clever content tweaks! 0:00 - Intro 3:06 - Teaching builds Trust and Credibility 5:20 - Blogging Compounds like your Investment Portfolio 8:17 - Why does Historial Blog Optimization (HBO) work? 11:20 - Step by Step HBO process -------- We’re Webrunner Media, a team of experienced and passionate marketers, and we’ve been the driving force behind the growth of North America’s most innovative home service businesses. But even with a proven track record of helping our clients achieve quick, measurable growth, we soon realized that marketing is only one piece of the puzzle when it comes to success. So we decided to seek out the brightest minds in the home service industry and have them share their secrets. That’s how The Contractor Success Academy was born, and we invite you to join us as we learn from those who've worked their way up to great success! Don't forget to Subscribe and Get Notified to be the first to see our newest content. -------------- View the complete Contractor Success Academy library: https://www.webrunnermedia.com/blog/ Get help with your contractor marketing: https://webrunnermedia.com/demo Follow us on Facebook: / webrunnermedia Take a look behind the scenes on Instagram: / webrunnermedia Connect with us on LinkedIn: / webrunner-media-group