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This episode is all about real meetings and real negotiations — the ones that actually move the needle. We break down how conversations really happen behind the scenes in business… how deals actually get done… and why most people walk into meetings completely unprepared for what really matters. We talk through: • how to control the tone of a meeting without being the loudest person in the room • how to read the other side before numbers ever get discussed • and how to negotiate without burning relationships you still need long-term Like always, we go a little off the rails here and there — but that’s because this is a real, unfiltered conversation. No scripts. No fake guru talk. Just how we actually operate in rooms with retailers, partners, and decision makers. If you’re in sales, leadership, brand building, or trying to grow something bigger than yourself — this one will hit.