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Welcome back to the Friends & Enemies Podcast. In today’s episode, Shane and David sit down for an honest, behind-the-scenes conversation about what it really takes to build and grow a brand — without losing the culture that got you there in the first place. We dive into: • What “culture” actually means inside a growing company • Why alignment matters at every level — team, partners, and retail • The role GNC and Vitamin Shoppe play in expanding your message • Why growth isn’t just about distribution, but about finding the right customer • The real differences between a GNC shopper and a Vitamin Shoppe shopper • How brands can speak to both audiences without watering themselves down This episode isn’t about hype or shortcuts — it’s about longevity, trust, and building something that lasts. If you’re a brand owner, retailer, entrepreneur, or someone who cares about doing business the right way, this conversation is for you. 👇 Drop a comment with your thoughts, subscribe for future episodes, and let us know what topics you want us to cover next.