Keynote – The Art of the Edge: How Consumer Cellular Finds Growth Where Others Don’t Look скачать в хорошем качестве

Keynote – The Art of the Edge: How Consumer Cellular Finds Growth Where Others Don’t Look

Performance marketing is often seen as a numbers game: optimize, automate, repeat. And while data is arguably the most important part of the job, it can only get you so far. The rest comes from your gut. You get creative to challenge assumptions, zig when others zag and flex that right brain of yours. Bill Litfin, VP of Performance Marketing at Consumer Cellular, shares how they leaned into creative problem-solving and nimble tactics to put the art back into performance marketing. From optimizing direct mail with the same rigor as digital to surgically activating spots sponsorships, he’ll show how the best wins often happen on the edges where competitors can’t (or won’t) play. Bill Litfin VP of Performance Marketing & Media Consumer Cellular