Panel – From Click to Conversion: Predicting What (and When) Customers Want Next скачать в хорошем качестве

Panel – From Click to Conversion: Predicting What (and When) Customers Want Next

Performance marketing is as much psychology as it is precision. From real-time behavior signals to predictive modeling, the most effective marketers are blending data science with consumer insight to meet their audiences with the right message at the right moment. How do you marry instinct with insight? What behavioral signals really matter? How do you build automation that feels personal, not robotic? In an industry where speed, relevance, and timing are everything, we’ll unpack the best segmentation, automation, and predictive analytics strategies to anticipate needs, trigger the next best action, and move customers seamlessly through the funnel. Katie Conrad General Manager - Retail Marketing Delta Air Lines Brittany Gelsomino Director of Growth Marketing Humana Sara Resnick Global Marketing Lead, SEO, ASO, AiO Western Union MODERATOR Jonathan Yantz M+C Saatchi Performance Managing Partner