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In this episode, we’re joined by Brian Hill, founder of Pathfinders and author of Everyone Exits: You’re Either Bought Out, Pushed Out, or Wheeled Out® Brian breaks down the reality of selling a financial planning business and why most advisers are not as prepared as they think. From valuation and buyer behaviour to common mistakes in DIY deals, this conversation explores what it really takes to exit well. We cover why confidence often exceeds competence when it comes to selling a firm, how unprofitable client segments quietly destroy value, and why speaking directly to buyers can cost you leverage. Brian also shares how to build a business with the end in mind and what buyers are actually looking for in today’s market. If you run a financial planning firm, or plan to sell one in the future, this episode will change how you think about exits. #financialplanning #financialadvisers #successionplanning #businesssales #mergersandacquisitions #ifa #wealthmanagement #exitstrategy #businessgrowth #advisers