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🚀 Most CRMs only store your contacts—Lofty helps you capture, convert, and close with a full business-in-a-box solution for EXP agents. From IDX websites and AI assistants to marketing automation and leads on demand, Lofty powers the entire flow: traffic → capture → follow-up → closings. In this session, Brian and Wilson break down everything included with Lofty as your CRM of Choice—how to migrate leads, set up websites, use AI for engagement, and launch marketing campaigns that actually generate revenue. 🔑 Tactical Takeaways: Choose between subdomain websites, vanity domains ($10/mo), or full SEO sites ($49/mo) with luxury templates + AI SEO tools. Use Lofty’s AI assistant + lead scoring to track behavior and boost conversions. Automate outreach with Smart Plans, campaigns, postcards, and social posting. Generate traffic with Google PPC, Facebook ads, retargeting, and Lofty Blast leads on demand. Keep all leads private, portable, and connected to your IDX + MLS. 💬 What’s your next move with Lofty—website upgrade, Smart Plans, or leads on demand? Share your plan in the comments!