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The Startup Reality Check Nobody Wants

In this CREWcasts episode, Isaac James gets brutally honest about what startup life is really like — the pressure nobody posts, the sacrifices nobody sees, and the behind-the-scenes reality that comes with trying to build something from zero. Hosted by Ruchi Kotecha, this conversation dives into the parts most founders avoid talking about: decision fatigue, self-doubt, inconsistent momentum, mental load, and how to stay disciplined when there’s no certainty, no applause, and no guaranteed outcome. If you’re a founder, student builder, creator, or anyone thinking of starting a business — this episode will give you clarity, perspective, and the kind of truth that actually helps. Subscribe for more real conversations with founders and creators, and drop a comment: what’s the hardest part of building for you right now? #CREWcasts #IsaacJames #RuchiKotecha #StartupLife #Entrepreneurship #FounderMindset #SydneyStartups #skdiv TimeStamps 0:00 – Trailer 0:17 – CREWcasts Intro 0:20 – Guest Introduction 0:36 – What is Gatsby? 0:44 – Explained Simply 0:58 – How It Helps Users 1:13 – How It Helps Venues 1:26 – Rewards System 1:37 – Target Users 2:25 – How Gatsby Learns Taste 3:26 – The Turning Point 4:06 – Founder Chemistry 6:00 – Handling Conflict 7:30 – Real Event Scenario 9:00 – Sales vs Marketing 11:00 – Talking to Customers 13:00 – Building the Right Thing 15:00 – Getting Attention 18:00 – Mindset & Resilience 20:00 – What New Founders Should Know 23:26 – Credits