UX writing meets SEO – United by content скачать в хорошем качестве

UX writing meets SEO – United by content

On 3 June 2025, we held a special edition of our meeetup: We teamed up with the SEOnerdSwitzerland meetup to bring together UX writers and SEO experts. Enjoy two exciting talks (one by a UX writer, one by an SEO expert) and a panel discussion, revolving around the current hot topic of how AI impacts our work in content. Apologies for the mediocre sound quality and the missing video during the two talks! *** TALKS AI & Search: How it’s changing user behavior – and the web (Barbara Müller) Artificial intelligence is changing how we search for, find and consume information – with far-reaching consequences for SEO, content and user experience. What does this mean for the future of the web? What are the opportunities and challenges for companies and content creators? Beyond AI: Leveraging internal expertise for trusted content (Nic Glauser) In a world increasingly shaped by AI, expertise and trustworthiness are crucial for effective SEO content. This talk explains why involving internal experts is essential and provides practical approaches for supporting them in creating content that is both user-centric and optimized for search engines. *** SPEAKERS Barbara Müller is a Senior Experience Consultant and UX Writer at relyz. She creates digital experiences with a customer-centric mindset and a content-first approach. By combining strategic thinking with linguistic clarity, she helps create seamless, human-centered products and services. Nicolas Glauser is Co-Founder and Digital Marketing Consultant at flin. He specializes in digital strategy and SEO, supporting companies to improve their online presence and achieve sustainable growth. *** SUPPORT US We’re volunteer run, so we depend on sponsors and individual supporters to make these events happen. If you enjoy our events, please consider buying us a virtual coffee on our KoFi page: https://ko-fi.com/uxwritingmeetup