How content drives conversion with Caroline Pieracci – 15 July 2020 скачать в хорошем качестве

How content drives conversion with Caroline Pieracci – 15 July 2020

How can UX writing help meet business goals? For this meetup, Caroline Pieracci, Lead of Content Strategy & UX Writing at Liip, talked about what to take into account to write content that drives conversion. We are writers, designers, UX enthusiasts, content strategists, language architects and anything in between. We meet up regularly to discuss what is happening on the UX writing and content design front. Check out our Meetup: https://www.meetup.com/ux-writing-and... --------------------------- SPEAKER Caroline leads the content team at the digital agency Liip where they’re currently busy with topics such as agile governance, data-driven strategy, and conversational bots. She’s worked at agencies like Jung von Matt, BBDO, and Namics, writing for brands such as Mercedes-Benz, Credit Suisse, Migros, and Swisscom. She holds a master’s degrees in Sociology and Design and lectures at the university of applied science in Lucerne and university of the arts in Zurich. You can connect with Caroline on LinkedIn:   / caroline-pieracci   --------------------------- SPONSORS A big thank you to our sponsors for this Meetup! Liip, our physical infrastructure host for this event: https://www.liip.ch/ Nothing AG, who pays for our Meetup subscription and acted as virtual host: https://www.nothing.ch/ Want to support this Meetup, too? You can do so in two ways... Become a speaker: https://forms.gle/iVoh56RDU6sNjN3q6 Become a sponsor: send an email to lara.portmann@discourse.ch