Content testing and research (UX Writing and Content Design Meetup Bern & Zurich – 30 Sept 2020) скачать в хорошем качестве

Content testing and research (UX Writing and Content Design Meetup Bern & Zurich – 30 Sept 2020)

ABOUT THIS TALK Whether you are a digital marketeer, social media guru, or UX writer, research and testing is key to the successful performance of your content. For this meetup, we talked about content testing and research, focussing in particular on the ins and outs A/B testing. SPEAKER Alexandra is a data-driven UX writer and content strategist for corporate communications. Former Seattleite turned globetrotter, she spent the last 10 years of her life abroad. Along the way, she developed a passion for sustainability and a drive to create social impact. In 2020, she brought her communications expertise and creative superpowers to Zurich. Want to see more of her work? Check out her personal website: https://alexasdesk.com/ You can also connect with Alexandra on LinkedIn:   / alexandraduncansais   --------------------------- ABOUT THIS MEETUP We are writers, designers, UX enthusiasts, content strategists, language architects and anything in between. We meet up regularly to discuss what is happening on the UX writing and content design front. Check out our Meetup: https://www.meetup.com/ux-writing-and... A big thank you to our sponsor for this Meetup, Nothing AG, who pays for our Meetup subscription and acted as virtual host for this talk: https://www.nothing.ch/ Want to support this Meetup, too? You can do so in two ways... Become a speaker: https://forms.gle/iVoh56RDU6sNjN3q6 Become a sponsor: send an email to lara.portmann@discourse.ch