Crisis Communication Essentials for Small Business Owners скачать в хорошем качестве

Crisis Communication Essentials for Small Business Owners

Small businesses are more vulnerable than ever to unexpected crises — from supply chain disruptions to negative social media moments. In this session, Dr. Theon Hill, Associate Professor of Communications, walks you through the essential foundations of building a crisis communication plan that actually works when things go wrong. You’ll learn how to prepare your business before a crisis hits, how to respond quickly and responsibly, and how to protect your reputation through clear, consistent communication. What this session covers: Key elements every crisis communication plan should include How to build a crisis communication team The role of speed, honesty, empathy, and accountability How to prepare holding statements in advance Identifying your top business vulnerabilities Strategies for immediate response and early messaging What to do after a crisis to rebuild trust Dr. Hill also shares real examples, practical frameworks, and guided activities to help you begin drafting your own crisis communication foundation. This session is ideal for small business owners, team leaders, and anyone responsible for customer trust and brand reputation.