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In our latest Hotel-Spider Hotel Techie Video, Elisha Schoppig shares the basic knowledge needed to set up your own hotel booking engine . As a hotelier, it is essential not to miss the opportunity of these direct sales. A wide range of plug and play booking systems are available nowadays. Although they seem simple and inexpensive, they still require some planning. We also explore strategies from leading players in the industry for achieving the best conversion rates: Fine-tuned emotional content, external links at the right point in the booking process, streamlined booking channels and user friendly processes are what makes the difference. By the end of the process, guests should have no more questions and feel certain that they are getting the best deal directly from the hotel. Data analysis as a follow-up tool also helps to identify what works well and which strategies are less successful, facilitating continuous improvement. Enjoy the interesting information and tips in this video! Here the Link to the Study mentioned in the Video at 06:18: https://www.hotel-spider.com/applicat... -- Timeline -- 00:00 The basics of hotel booking engine 00:30 Introduction to the video 01:05 What is a hotel booking engine? 02:38 Booking Engine and Website integration 03:52 There is a lot, Hotels can learn and imitate from the Booking flow of the OTAs 05:18 Also on your booking engine content is king 06:50 Data, data, data Related OTA Video: • Expedia for hoteliers: Your essential guide • Are the Global Distribution Systems releva... • Globales Distribution-System für Hotels • Wie nutzen Sie Promos und Rabatte richtig ... • Google, Trivago – Free Booking Links • Booking.com, Expedia, HRS, Airbnb - the Ba... • Booking.com, get the hotel reservations yo... • TRIVAGO rate connect, driving direct reser... • Airbnb – How hotels can also use the platf... Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach. https://www.hotel-spider.com This Video includes: Music, Images and Stock footage from storyblocks.com and stock.adobe.com